Survey: what influences physicians
The chart above is from a peer reviewed publication Babor E et al. Psychiatr Bull, 1996.
Look at how influential 'representatives' and 'advertising' are versus 'colleague recommendation', and contrast that with what's at the heart of traditional pharma marketing strategy.
1 comments:
I always look for the national formula in addition with the medicine manufacturing firms guidelines while accepting the medicine in my stock.I never go by ads.
Thanks
Neo
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