Survey: what influences physicians
The chart above is from a peer reviewed publication Babor E et al. Psychiatr Bull, 1996.
Look at how influential 'representatives' and 'advertising' are versus 'colleague recommendation', and contrast that with what's at the heart of traditional pharma marketing strategy.
2 comments:
I always look for the national formula in addition with the medicine manufacturing firms guidelines while accepting the medicine in my stock.I never go by ads.
Thanks
Neo
Good post and this enter helped me alot in my college assignement. Thanks you on your information.
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